Our predecessor, the Postal Life Insurance Service, was born more than a century ago when it was difficult for people, with only a handful of exceptions, to purchase life insurance. Behind this initiative was a commitment to popularizing basic coverage through the familiar network of post offices, by offering insurance for small coverage amounts through simple procedures.
Inheriting this commitment to the goal of contribution to resolving social issues, the Company is actively involved in social contribution activities.

In particular, we have uphold the following three areas related to the life insurance business on our Management Policy and Materiality, and are promoting social contribution activities: health promotion and enhance Well-Being, environmental protection, and development of local communities and society.

"Radio-Taiso"

The Postal Life Insurance Bureau of the Ministry of Communications, the origin of the Company established "Radio-Taiso" as National Health Exercise Program in 1928. It was widely spread through radio broadcasts by the NHK (Japan Broadcasting Corporation). We have assumed the role of promoting the exercise program, first undertaken by the Ministry of Communications and then by its successors, namely the Ministry of Posts and Telecommunications, the Postal Service Agency and Japan Post prior to privatization. We have been working together with Japan Broadcasting Corporation and the NPO Japan Radio-taiso Federation to promote the program. In the age of the 100-year life, we will continue to convey the warmth and appeal of "Radio-Taiso" to help solve social issues such as improving the health of everyone and revitalizing local communities.

• "Radio-Taiso" / "Minna no Taiso" (Exercise for Everyone) (in Japanese)

Festival of 10 Million People's "Radio-Taiso" and "Minna no Taiso"

As the biggest event in the field of "Radio-Taiso", we have held the event once a year since 1962 with the aim of having as many as 10 million people perform "Radio-Taiso" at the same time. Many people have participated through television and radio.

 

• Festival of 10 Million People's "Radio-Taiso" and "Minna no Taiso" (in Japanese)

"Radio-Taiso" and "Minna no Taiso" Tour

We conduct a summer tour (July 20-August 31) and a special tour (April-October, excluding the summer tour), both of which are broadcast live nationwide on NHK Radio 1.

All-Japan Elementary School "Radio-Taiso" Competition

We started this competition in 2014 with the hope of contributing to the physical fitness of elementary school children across the country by encouraging them to enjoy doing "Radio-Taiso" through participation in this competition. We contribute to the physical fitness of elementary school children throughout Japan through "Radio-Taiso."

"Radio-Taiso" Attendance Card

Every year, we create and distribute "Radio-Taiso" Attendance Cards to many people through post offices and branches of Japan Post Insurance nationwide.

 

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Pocket Monsters and Pokémon are registered trademarks of Nintendo, Creatures, and GAME FREAK.

Health Promotion Information Magazine "Radio-Taiso®"

We regularly publish an information magazine that contains information about "Radio-Taiso", such as useful tips, one-point lessons, and episodes told by people who are connected to "Radio-Taiso."
We posted not only information on "Radio-Taiso," but also our initiatives on climate change, ESG investment, and diversity for our customers to read about.

• Health Promotion Information Magazine "Radio-Taiso®" (in Japanese)

Collaborative Research to Verify the Health Benefits of "Radio-Taiso"

We conduct collaborative research to verify the health benefits of "Radio-Taiso" with the Tokyo Metropolitan Geriatric Hospital and Institute of Gerontology, Tokyo Medical University, and the NPO Japan Radio-Taiso Federation.

Purpose of the Collaborative Research

"Radio-Taiso" is not only easy to do anytime, anywhere, by anyone, but also contains well-balanced elements of physical fitness necessary to maintain health, such as flexibility of joints and muscles, balance ability, lower limb muscle strength, coordination power, and total body endurance. It is thought that the habitual use of "Radio-Taiso" will contribute to the extension of healthy life expectancy.
However, according to a survey of general consumers conducted by Japan Post Insurance in April 2021, while the recognition rate of "Radio-Taiso" in Japan is extremely high at 96.9%, only 11.7% of people do it at least once a week.
Based on the above, we will continue working on verifying the health benefits of "Radio-Taiso" through this collaborative research and promote this to the public so that they understand the health benefits of "Radio-Taiso" with the hope that as many people as possible will continue to do "Radio-Taiso" as a habit.

Details of the Collaborative Research

This research will examine a wide range of positive influences and effects of "Radio-Taiso" on health, and in particular, will clarify its effectiveness in preventing frailty*.

*

Frailty refers to a state of decline in physical and cognitive functions that lies between a healthy state and a state requiring nursing care.
It includes not only physical decline, but also mental (psychological) and social frailties from multiple perspectives.

Sukoyakanpo

With the advent of the super-aging society, the role expected of life insurance is no longer limited to conventional services. For example, we make insurance payments in case such as hospitalization due to illness or injury, but includes providing services for preventing illness and injury, and for promoting and maintaining health. To fulfill such a role, we are vigorously supporting healthy and affluent lifestyles, and as a measure of this support, we have launched the Sukoyakanpo health support app which helps people pursue health with ease. The app is available for free, and features both the Standard menu for everyone, and the Premium menu with more enhanced content for policyholders and insured people, as well as policyholders' families.

Standard Menu

Premium Menu

 

Main Functions of the Sukoyakanpo Health Support App

• Sukoyakanpo (in Japanese)

Kampo Platinum Life Service

Japan Post Insurance is conducting a companywide initiative called "Kampo Platinum Life Service" to win the favor of its growing number of elderly customers by offering age-friendly services based on a sense of security and trust that has been enabled by improving contacts with all customers from the perspective of our elderly customers.

• Kampo Platinum Life Service (in Japanese)

• Supporting Environmental Conservation Activities

Sponsorship of NHKSO Beethoven 9th Special Concert

We strongly believe in the purpose of the NHK Symphony Orchestra and as part of our social contribution activities, we sponsor NHKSO Beethoven 9th Special Concert.

 

Sponsorship of Festivals Across Japan

We sponsor local festivals held in various parts of Japan.

Aomori Nebuta Festival

Tokushima City Awa Odori

 

Children's Rights and the Development of the Next Generation

We respect the Children's Rights and Business Principles, and are supporting children who will lead the next generation.

Key initiatives

• Providing educational endowment insurance through a nationwide network of post offices
• Financial Education
• Giving lectures at universities and elsewhere
• Conducting "Radio-Taiso" Competition for elementary school students and on-site classes of "Radio-Taiso"
• Sponsorship of the "Student Music Concours of Japan"

Financial Education

We offer financial education classes for children in the higher grades of elementary school, with the goal of improving children's financial literacy. Through our own original teaching materials, character videos, and work conducted in a game format, we strive to both provide fun lessons on the importance of financial preparedness for the future and impart knowledge that will be useful in the future.

Japan Post Insurance original teaching material "Money and the Future"

Classroom activities (Ritsumeikan Primary School)

 

Giving lectures at universities and elsewhere

As a universal owner* that contributes to the sustainable development of all aspects of the economy and society, we give lectures on ESG investing at universities to contribute to the development of financial talent to support the next generation.
We explain the significance of ESG investing, specific initiatives undertaken by Japan Post Insurance, and their results with reference to actual investing case studies, and we endeavor to make the lecture content practical.

*

An institutional investor managing large amounts of money diversified widely across capital markets

A lecture in progress (Hiroshima University of Economics)

 

Financial Inclusion

Based on our management philosophy "Be a trustful partner for people, always being close at hand and endeavoring to protect their well-being," we offer personalized services to each and every one of our customers in every corner of the country.

• Basic Policy for Customer-first Business Operations (in Japanese)
• Efforts to incorporate customer feedback into management
• Improve customer experience value (CX) (Annual Report 2023 P.28)

■ Providing products with easy procedures and smaller coverage amounts through our nationwide post office network (universal service)
When our predecessor, the Postal Life Insurance Service, was founded in 1916, life insurance was difficult to obtain for all but the wealthy. The desire to make it accessible by providing smaller coverage amounts and spreading basic coverage through the familiar network of post offices led to the widespread adoption of life insurance to the extent that it became a part of the national culture. We continue to provide customers with simple and easy-to-understand products (easy procedures and smaller coverage amounts) and services today, mainly endowment insurance and whole life insurance, through our network of approximately 20,000 post offices.

• Products (Annual Report 2023 P.90)
• Procedures (in Japanese)

■ Providing personalized service to each customer

• Support for customers with disabilities
• Developing the next generation
• Support for elderly customers (Platinum Life Service)（in Japanese）

Social Contribution Activities at Each Base

Based on the management philosophy "Be a trustful partner for people, always being close at hand and endeavoring to protect their well-being," we carry out community-based social contribution activities at our branches, regional headquarters, and service centers throughout Japan. In addition, in accordance with the "Procedures for Sponsorship of Environmental and Social Contribution Activities, etc.", we sponsor activities and events held throughout Japan for the purpose of contributing to local communities and culture, environmental protection, etc.